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Milestone registration expands product portfolio for cereals

In future Indaziflam will also be available for do-it-yourself gardeners with a range of products under the Bayer Advanced™ brand.Zoom image
In future Indaziflam will also be available for do-it-yourself gardeners with a range of products under the Bayer Advanced™ brand.
The new cereal fungicide bixafen from Bayer CropScience has received its first regulatory approval worldwide in the United Kingdom. The company plans to market bixafen in the United Kingdom in mixtures under the brand names Aviator® 235 Xpro™ and Siltra® Xpro™ and puts its global peak annual sales potential at about €300 million. The market launch of bixafen in the United Kingdom is scheduled for the 2011 growing season. Bixafen was developed specifically for foliar application to control major cereal diseases such as septoria leaf blotch in areas of intensive cereal cultivation.

The unique combination of bixafen and Bayer’s tried-and-tested active ingredient prothioconazole, enhanced by a new formulation technology, forms the basis for the new Xpro™ product line. Products based on this innovative technology offer efficient and long-lasting disease control and have positive effects on plant physiology, which in turn increases stress tolerance and boosts grain yields. These products are therefore also highly suitable for use as a component in resistance management.

Bayer CropScience plans to bring an extensive line of Xpro™ cereal fungicides to market in Europe starting in 2011.
http://www.stockholders-newsletter-q3-2010.bayer.com/en/product-portfolio-for-cereals.aspx

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